Barbara Kruger

From dropping out of art school to being copied by Supreme, Barbara Kruger is the queen of NYC cool.

Recognise this iconic design? Bold Futura font on a fire engine red setting.

Barbara Kruger was born in 1945, she dropped out of art school at 19 and started working as a graphic designer at Condé Nast. The cut and paste style she learned there followed her into a career as a visual artist – and earned her a few admirers. 

Untitled (If you're so successful, why do you feel like a fake?), Barbara Kruger, 1987

Supreme caught Barbara Kruger's attention after suing another brand for copyright infringement. Barbara responded by calling them “a ridiculous clusterfuck of totally uncool jokers.” She sees intellectual property as an extension of the consumerist culture that her own work satirises. 

For us in 1981, 83 showing your work was about being part of the discourse… I thought well if my work is developing this commodity status I had to address it.

Barbara Kruger's radical statements on consumerism, patriarchy, and violence are evergreen. Her advice  – “don’t believe hype…that kind of delusion can injure us psychically and dampen our work.”

Untitled (Your Body is a Battleground), Barbara Kruger, 1989

Untitled (You are a very special person), Barbara Kruger, 1995

Untitled (You construct intricate rituals which allow you to touch the skin of other men), Barbara Kruger, 1981


More in this series

black and white protrait of Ibrahim El-Salahi
00:59
video

Ibrahim El-Salahi

Ibrahim El-Salahi’s mesmerising paintings represent the dream of postcolonial Sudan. His prison drawings expose the nightmare hidden beneath.

2 min read
Black and white profile of a man with curly hair, examining a glass object against a textured surface.
00:59
video

Man Ray

Discover the trailblazing techniques and pioneering experiments of a photographic master.

Nan Goldin
00:55
video

Nan Goldin

This iconic photographer captured candid queer life in the 1980s. In 2022, after the release of her documentary All the Beauty and the Bloodshed, she became the talk of the art world. Here’s her story.

black and white portrait of Hiroshi Sugimoto
00:54
video

Hiroshi Sugimoto

Hiroshi Sugimoto uses his 19th century box camera to photograph man-made projections of human existence.

2 min read

Insightful?

Insightful?

Subscribe to the Avant Arte newsletter for the art world in your inbox.


Discover more insights

Peter Halley
article

Rising High II by Peter Halley – How it's made

Anastasia Vavilova, a printmaker at Make-Ready who specialises in experimental hybrid techniques, recounts the steps involved in an elaborate collaboration with Neo-geo painter, Peter Halley.

3 min read
artwork and books on workshop table
article

Avant Arte & For Freedoms

Our collaboration with the trailblazing, artist-run collective.

3 min read
NCA Super World Cool
guide

How to unlock your Super Cool World print

We are collaborating with Nina Chanel Abney to open the opportunity to acquire a print of her Super Cool World NFT collection. On April 28th, the 48 hour printing window opens. Discover everything you need to know below.

3 min read
Paul Insect posters up in london
article

Paul Insect: Peace

Throughout history, art has been a witness to war and a champion for peace. A new collaboration with Paul Insect stands in solidarity with everyone impacted by conflict worldwide.

2 min read